Investigative Marketing

By helping clients find out what the market really thinks about their brand, we uncover the kinds of clues that lead to better strategic positioning and communications.

Research

We find customer insights

Research

Critical findings that drive marketing strategy and communication tactics

For the Drucker Group, research is much more than numbers and opinions. It’s a deep dive into the psyche of your buyers. When approached for their intelligence, customers open up to reveal real needs, critiques, and buying habits. Internal audits reveal real feelings and experiences that often never reach the executive suite. Quantitative and qualitative research provides support. The Drucker Group has the experience to provide it all, and more.

VOC WHITE PAPER

Capabilities:

Voice of customer research
Internal audits
Product testing & development
Qualitative research
Quantitative research
Competitor research
Customer satisfaction surveys
Attitude, awareness & usage studies

Consulting

We find the right path for strategic positioning

Consulting/Strategy/Business Development

Research-driven strategic development and planning for smarter marketing.

The Drucker Group understands that a go-to-market strategy and an execution plan need to be developed hand-in-hand. A good strategy without an eye toward execution will lead to questionable sales. A marketing and sales plan not tied to a strategy leads to an unfocused and ineffective execution. But, when you integrate those hidden gems discovered in research into strategic positioning and messaging, a powerful marketing effort results. The ability to bring this level of consulting to our clients is why many of them use the Drucker Group as a key contributor on their marketing team.

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Marketing Capabilities:

Integrated marketing
Strategic positioning
New product development
Re-branding
Media research & planning
Dealer and distributor development
New market expansion

Communications

We find better ways to tell your story

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