There’s a sameness to architectural lighting marketing: it’s all about beautiful product  aimed mainly at specifiers. Investigative Marketing, however, showed that if Focal Point wanted to separate itself from the pack, it should do so by also promoting its business advantages, field support and extensive design resources, not only to architects, but to contractors as well, who have a big say in the business end of commercial lighting. That’s what this brand re-launch campaign did under the tagline of Bringing It All To Light.


– Strategic Marketing Plan
– Advertising
– Media Strategy & Plan

– Brand Identity Design
– Sales Collateral
– Website Design

– Video Production
– Public Relations
– Trade Show Support