Rainsoft is recognized globally as a leading provider of water treatment systems. Investigative Marketing found that entrepreneurs and home services contractors recognize a good opportunity when they see it. We created a strong brand value proposition by presenting water treatment as a growth market. We also made an exciting recruitment campaign to help dealers retain top talent. And after extensive consumer research, we created TV ads and merchandising displays inside Home Depot stores to drive sales at dealers. It all comes together to show how Rainsoft is Purely Better Business.