Content Marketing
Your B2B content marketing strategy calls for doing a company video with customer testimonials promoting your company. Or maybe you want to feature your people talking about the unique things your company can deliver to its customers. Our first piece of advice: ...
Voice of the Customer
I learned the value of listening to your customers decades ago as Director of Marketing for Maybelline Cosmetics. It not only led to the formation of Drucker Group nearly 20 years ago, but also inspired a unique marketing strategy development service we use to this...
Content Marketing
Celebrity endorsement is a time-honored marketing tactic in consumer advertising. Some endorsements rely solely on the fame and personality of a celebrity to promote the brand. Other endorsements rely on fame and personality, as well as the proven expertise of the...
Voice of the Customer
Creative is the energy of strategic marketing communications. It is an ingredient that can multiply the effectiveness of advertising, promotional investments, media buying, even the planning process. It is also easily misunderstood. Creativity is not...
Voice of the Customer
In business, products and services are bought, not sold. Studies on B2B transactions show that nearly 80% of the contacts leading to a sale were initiated by the buyer, not the seller. This simple fact has a direct influence on the success or failure of B2B marketing...
