Critical findings that drive marketing strategy and communication tactics
For the Drucker Group, research is much more than numbers and opinions. It’s a deep dive into the psyche of your buyers. When approached for their intelligence, customers open up to reveal real needs, critiques, and buying habits. Internal audits reveal real feelings and experiences that often never reach the executive suite. Quantitative and qualitative research provides support. The Drucker Group has the experience to provide it all, and more.
VOC WHITE PAPER
Capabilities:
Voice of customer research
Internal audits
Product testing & development
Qualitative research
Quantitative research
Competitor research
Customer satisfaction surveys
Attitude, awareness & usage studies