investigative

marketing

A Strategic B2B Marketing Agency in Chicago

Drucker Group is a B2B marketing agency with a specialty in Voice of Customer research serving clients in Illinois, Wisconsin, Minnesota, Michigan and across the US. We help clients sharpen their value proposition and go-to-market strategy. Through carefully developed market research methodologies, we help clients in manufacturing, financial services, packaging and consumer goods markets discover customer perceptions and preferences, brand growth opportunities and much more.

Fifth Third Bank

America’s 14th Largest Bank

Rain-X

Automotive Products and Wiper Blades

ABLOY

World Leader in High Security Locks

Gerber

Residential Plumbing Fixtures

Highline Aftermarket

Automotive Aftermarket Distribution

INX

Printing & Packaging Solutions

B2B Market Research

We dig for customer insights

It always pays to listen to customers. And that’s why smart sellers use the Voice of Customer process to gain a competitive advantage over their competitors. We use qualitative and quantitative research tools to understand what’s most important to your clients and how well they believe your company is delivering on key measures. Experience tells us that Voice of Customer research leads to faster, better informed, more strategic decisions.

See our market research services
Download our VOC research white paper

Brand Strategy

We help you develop a stronger value proposition

Whether your market is in manufacturing, distribution or professional services, it’s critical for any growth-minded business to have a value proposition that describes how you will solve your customer’s needs differently or better than competitors. Drucker Group, based in Chicago, helps clients develop a well-defined brand position and value proposition that identifies the best segments to target for growth, with key insights about your audience’s business characteristics, rational and emotional needs, behaviors, unmet needs, key satisfiers and dissatisfiers.
Learn about brands we’ve helped

Full Service B2B Marketing Agency

We find better ways to tell your story

As a full service, B2B marketing agency in Chicago, Drucker Group develops and implements marketing programs for businesses. We work with leaders who want to elevate their brand and impact their audience. Discover more about our seasoned and innovative team of marketers and read our B2B case studies.

See some examples of our work

Download Our Complimentary Voice Of Customer White Paper