Mid America Paper Recycling (MAPR) is a fourth-generation business that helps companies make their paper waste handling processes more efficient and profitable. Their new CEO enlisted Drucker Group Investigative Marketing to benchmark their brand and build an all-new marketing platform for growth. The Drucker VOC work showed that just about any waste hauler can reactively pick up recycling materials, but few were collecting and recycling effectively. That provides a unique opportunity for MAPR to proactively educate the industry and provide a clear pathway for paper recycling. 

The output from the research shaped an entirely new marketing strategy for the brand, emphasizing lean management principles and helping customers in the C-Suite understand their indirect costs around recycling. With MAPR’s help, they can “grow the worth of their waste.” The industry’s first-ever waste practices audit was created, and made available to prospective customers in a free online survey. By taking the survey, they could start on the path to improving their waste handling processes. 

An integrated marketing and PR campaign followed, which included a new website and collateral along with print and online advertising. We even created a custom-published executive magazine, filled with stories that demonstrate MAPR’s unique value proposition.

Every piece we’ve done clearly communicates MAPR’s value proposition, helping companies grow revenue from their recycling, and drives potential customers to take the online survey.

– Voice of Customer Research
– Strategic Marketing Plan
– Marketing Calendar
– Social Media
– Event support


– Branding
– Advertising
– Public Relations
– Custom Magazine
– Content Marketing
– Website Development
– Collateral Material
– Sales Presentations


  • New Corporate Identity
  • Case Studies
  • Print Advertising
  • App Development
  • Email Marketing
  • Promotions Materials
  • Website Development
  • Collateral Material Development

Waste Into Wealth Magazine

Go ahead and read the latest Waste Into Wealth Magazine from Mid America Paper Recycling. The magazine is live for your perusal.