Service Champ is the nation’s leading distributor of supplies for the quick lube market, servicing millions of cars each day. And though they have a record of achieving a 99% fill rate for anything a quick lube might want (and we mean anything), Investigative Marketing for its new Private Equity owners pointed out a market segmentation strategy that would help its next phase of growth and further separate the brand from the competition. 

Ironically, it was service. Business service. Profit advice. Inventory management help. Access to resources from the industry’s top brands. Seasonal promotions. Consumer education. A new marketing plan was developed to promote all those extra ways Service Champ could help boost a quick lube operator’s sales and profits. This “Trusted Business Partner” approach includes communications in many different mediums throughout the year to share the latest news, resources, and promotions.

Services

Voice of Customer Research
Strategic Marketing Plan
Annual Marketing Calendar
Advertising

Database Marketing
DRIP Campaigns
– Public Relations
– Visual Brand Direction

Sales Promotions
Vendor Resource Library
– Videos
– Event Support

We develop promotions every month, each with their own creative concepts and designs, to reach key customer touchpoints. This keeps Service Champ’s message fresh, builds engagement, and grows revenues.

We also develop creative content on an ongoing basis for Service Champ’s “Amazon-like” eCommerce site. Content includes interactive banners, videos, and more.