Creating Believable B2B Testimonial Videos
Your B2B content marketing strategy calls for doing a company video with customer testimonials promoting your company. Or maybe you want to feature your people talking about the unique things your company can deliver to its customers. Our first piece of advice: ...
Eye Shadow and B2B Marketing Strategy Development
I learned the value of listening to your customers decades ago as Director of Marketing for Maybelline Cosmetics. It not only led to the formation of Drucker Group nearly 20 years ago, but also inspired a unique marketing strategy development service we use to this...
Celebrity Endorsements in B2B Marketing
Celebrity endorsement is a time-honored marketing tactic in consumer advertising. Some endorsements rely solely on the fame and personality of a celebrity to promote the brand. Other endorsements rely on fame and personality, as well as the proven expertise of the...
Good Creative in B2B Marketing Communications: Why It Matters
Creative is the energy of strategic marketing communications. It is an ingredient that can multiply the effectiveness of advertising, promotional investments, media buying, even the planning process. It is also easily misunderstood. Creativity is not...
Research Input Creates a Strong B2B Value Proposition
In business, products and services are bought, not sold. Studies on B2B transactions show that nearly 80% of the contacts leading to a sale were initiated by the buyer, not the seller. This simple fact has a direct influence on the success or failure of B2B marketing...
Strategic Rebranding and Digital Marketing
At Drucker Group, we’ve helped both long-term and new client partners rebrand their businesses. Suffice it to say, rebranding strategy is no small task. It has far-reaching consequences on how your company is perceived in the market. The most prudent first step may be...
Best Practices With Self Publishing Content
If you’re in B2B marketing, it’s likely you have seen the studies showing that up to 67% of the buyer’s journey is mostly an all-digital experience. Sales doesn’t get involved until more than halfway through the buying cycle. Research firm Gartner has also found that...
Voice of Customer is a key ingredient for value creation
According to PwC’s tri-annual M&A Integration survey conducted in 2020, private equity firms are achieving greater financial and operational success with their deals, but strategic success is getting harder to come by these days
A New Way to Hear the Voice of the Customer
Brand marketing leaders have long known the importance of Voice of Customer (VOC) marketing research. But what many of these marketers didn’t know was how the pandemic was going to make this kind of qualitative research so difficult to do during the precautionary...