Content Marketing
Your B2B content marketing strategy calls for doing a company video with customer testimonials promoting your company. Or maybe you want to feature your people talking about the unique things your company can deliver to its customers. Our first piece of advice: ...
Content Marketing
Celebrity endorsement is a time-honored marketing tactic in consumer advertising. Some endorsements rely solely on the fame and personality of a celebrity to promote the brand. Other endorsements rely on fame and personality, as well as the proven expertise of the...
Content Marketing
If you’re in B2B marketing, it’s likely you have seen the studies showing that up to 67% of the buyer’s journey is mostly an all-digital experience. Sales doesn’t get involved until more than halfway through the buying cycle. Research firm Gartner has also found that...
