Voice of the Customer
I learned the value of listening to your customers decades ago as Director of Marketing for Maybelline Cosmetics. It not only led to the formation of Drucker Group nearly 20 years ago, but also inspired a unique marketing strategy development service we use to this...
Voice of the Customer
Creative is the energy of strategic marketing communications. It is an ingredient that can multiply the effectiveness of advertising, promotional investments, media buying, even the planning process. It is also easily misunderstood. Creativity is not...
Voice of the Customer
In business, products and services are bought, not sold. Studies on B2B transactions show that nearly 80% of the contacts leading to a sale were initiated by the buyer, not the seller. This simple fact has a direct influence on the success or failure of B2B marketing...
Voice of the Customer
According to PwC’s tri-annual M&A Integration survey conducted in 2020, private equity firms are achieving greater financial and operational success with their deals, but strategic success is getting harder to come by these days. It’s interesting to point out that...
Voice of the Customer
Brand marketing leaders have long known the importance of Voice of Customer (VOC) marketing research. But what many of these marketers didn’t know was how the pandemic was going to make this kind of qualitative research so difficult to do during the precautionary...
