The output from the research shaped an entirely new marketing strategy for the brand, emphasizing lean management principles and helping customers in the C-Suite understand their indirect costs around recycling. With MAPR’s help, they can “grow the worth of their waste.” The industry’s first-ever waste practices audit was created, and made available to prospective customers in a free online survey. By taking the survey, they could start on the path to improving their waste handling processes. 

An integrated marketing and PR campaign followed, which included a new website and collateral along with print and online advertising. We even created a custom-published executive magazine, filled with stories that demonstrate MAPR’s unique value proposition.

Every piece we’ve done clearly communicates MAPR’s value proposition, helping companies grow revenue from their recycling, and drives potential customers to take the online survey.